How is the DDI Market so Large When Nobody Knows What it is?
Infoblox is the clear leader in the DDI space. Accordingly, they should be the go to vendor for your DDI needs, correct? Unfortunately, very few know they have DDI needs. It would help to identify what DDI is. Gartner created the acronym to represent the DNS, DHCP, and IP Address Management (DDI) market. Now it is much clearer right? Probably not. Just identifying the three elements of DDI does not uncover any needs in the three areas. So, how do you sell into the DDI space? Try taking technology out of the picture. Try the following questions. Would you like to take the job of four employees and consolidate it into one? Would you like to take an IT process that has traditionally taken weeks to accomplish and reduce it to ten minutes? Anybody, regardless of technical savvy, can affirmatively answer those questions.
Infoblox clearly dominates the DDI marketplace (see Gartner’s report). As networks expand, IPv4 addresses run out, and manual processes to monitor/change network devices overwhelm IT departments, the DDI market will rise to a household name. No matter what niche of the IT environment you sell into (e.g. wireless, network, voice, etc.) and no matter what vertical your customers sit in (e.g. healthcare, retail, education, etc.), there is a good chance DDI already presents a cumbersome ball and chain for IT departments. Infoblox’s suite of DDI products immediately ease network processes; in turn, create immediate savings.